RB2B is the biggest name in visitor ID. But "biggest" doesn't mean "best." We compared real match rates, pricing, and customer sentiment to find the truth.
RB2B claims 70-80% match rates. Sounds incredible, right? Here's the catch: they're measuring "identifiable traffic," not total visitors.
What RB2B says:
"70-80% match rate"
70-80% of identifiable traffic (a subset of total visitors)
What users actually get:
"5-15% of total visitors"
Real-world performance from G2 reviews and Reddit reports
The industry trick is simple: divide identified visitors by "identifiable" visitors (those with cookies or third-party data available), not by total visitors. This inflates the number by 5-10x. When users install RB2B and look at actual dashboard numbers against their total traffic, the reality sets in: 5-15% of real visitors get identified.
These aren't cherry-picked. They're the recurring themes across G2 reviews, Reddit threads, and community forums.
"Great marketing, bad product. The match rates they advertise are nothing close to reality."
G2 Review · Verified User
"RB2B not worth it. Most of the time it shows incorrect data. False positives everywhere."
Reddit · r/sales
"40% of our matches were LinkedIn visitors browsing — not buyers. Complete noise in our pipeline."
G2 Review · Sales Director
"RB2B charged us for all visitors which was annoying. The credit model is confusing and unpredictable."
Reddit · r/startups
"Sends profiles from LinkedIn visitors — people reading competitor content get flagged as leads. Total noise."
G2 Review · Marketing Manager
"Payment issues with international cards. US-only data. If you're global, look elsewhere."
Reddit · r/saas
A direct comparison across every dimension that matters for visitor ID.
| Feature | Springbolt ID | RB2B |
|---|---|---|
| Match Rate (Real) | 50-70% of total visitors | 5-15% of total visitors |
| Contact Database | 280M+ verified contacts | Undisclosed |
| Email Deliverability | ✓ 98% verified deliverability | ✗ Not included |
| Identification Level | Person-level (global) | Person-level (US only) |
| Geographic Coverage | ✓ Global | ✗ US only for person-level |
| Pricing Model | Transparent, ~half of competitors | Credit-based ($129-$949/mo) |
| Credit Surprises | ✓ No credit system | ✗ Confusing credit consumption |
| Data Quality | Verified against delivery | High false positive rate reported |
| BDR Services | ✓ Built-in outreach | ✗ ID only |
| LinkedIn Noise | ✓ Filtered | ✗ 40% LinkedIn visitor matches |
| CRM Integration | Works with any CRM | Slack, HubSpot, Salesforce |
| International Cards | ✓ Supported | ⚠ Payment issues reported |
Patterns from G2 reviews and Reddit threads that come up again and again.
RB2B flags LinkedIn browsers as leads. People visiting from competitor content, job seekers on career pages — all get marked as "warm leads." Your sales team wastes hours qualifying garbage.
If any of your traffic is international, RB2B gives you nothing. Company-level at best. Global teams see massive blind spots in their data — and still pay full price.
RB2B charges per identified visitor with a credit system. Traffic spikes? You burn through credits. Quiet month? You still pay the base. No predictability, no transparency.
RB2B identifies visitors but doesn't verify emails. Industry email deliverability averages 83%. That means ~17% of the leads RB2B gives you will bounce. Springbolt's 98% deliverability closes that gap.
RB2B's biggest strength is their marketing team. They built massive hype. But when users actually install and check their dashboards against total traffic, the 70-80% promise evaporates. Multiple reviews call out "great marketing, bad product."
When you factor in actual match rates, RB2B's "affordable" pricing tells a different story.
| Metric | Springbolt | RB2B Pro |
|---|---|---|
| Monthly Price | ~Half of RB2B | $495/mo (5,000 credits) |
| Actual Match Rate | 50-70% | 5-15% |
| Cost Per Lead (1K visitors) | Low — 500-700 identified | $9.90-$99/lead (50-150 identified) |
| Emails That Actually Deliver | 98% verified | ~83% (industry avg) |
| Actionable Leads | 490-686 per 1K visitors | 42-125 per 1K visitors |
We're not saying RB2B is useless. There are specific scenarios where it could work.
Springbolt delivers 3-10x more identified visitors than RB2B, with verified email deliverability and no credit games.